Holiday Countdown Tip #2: Promote stellar service via prominent shipping information
December 7, 2011 Leave a Comment
With consumers this holiday season on the lookout for bargains, it’s crucial to message the value of excellent customer service. The 2011 MarketLive Consumer Shopping Survey found that 14 percent of shoppers would pay full price for an item if they had an “excellent customer experience”, while 73% of shoppers named free returns as a top promotion — a preference that stresses the importance of holiday shopping that is not only economical, but hassle-free from start to finish.
To emphasize the value of great customer service, display product guarantees and return policies prominently, along with customer service contact information. And most importantly, spotlight shipping. Prominent messaging of delivery options and timelines helps shoppers complete purchases in time and within their budgets.
MarketLive merchant Armani Exchange emphasizes service on its home page with a countdown clock showing the number of days left before the ground shipping cutoff. The message is reinforced by a prominent display of “Holiday Info Guide” on the home page, which promotes not only a free shipping offer, but free returns and exchanges and a “rush exchange” option.
To view all the tips in this series, visit the Holiday Tips section of the MarketLive blog:
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